We install creative-first ad funnels for PE-backed service brands.
Our Portfolio Scaling System™ is engineered around your highest-value customers. Every stage of our funnels, from creative to landing page to form, is built to attract them and filter out the rest, with revenue data feeding back into the platforms to compound your top line month after month.
Client Testimonials
What we hear on almost every call
Scroll until this stops sounding familiar 👇
Your ad funnels generate leads, but most of them never turn into revenue.
What works for one brand never seems to travel to the next.
You've changed ad agencies more than once. The same problems came back.
A repeatable system that works across every brand still feels like a pipe dream.
If none of the above resonated, we're not the right partner for you.
But if it did...
Here's what's causing the actual problem.
This is the machine you're running. Five parts, built by different people, at different times, judged on different numbers.
Your ads aren't built on real buying insight, so they let anyone in. And the agency running them is judged on cost per lead, so cheap is what they optimise for.
The page got thrown together once and left alone. The right people don't lean in. The wrong people don't bounce.
Anyone can fill the form in, so everyone does. A genuine buyer and a time-waster look identical here.
Your closers work the list. Most of it was never going to buy, so the days burn on tyre-kickers while real buyers wait in the same queue.
Nobody owns this part. Every form fill goes back to the platform as a win, qualified or not. The platform learns from what leaks through, then finds more of the same.
We call this the vicious cycle.
The longer it runs, the worse it gets.
Here's how we fix it.
The Insight Engine is our ever-learning AI brain. It exists to answer one question, what emotionally moves your customers to convert, and the rest of the machine is built from the answer.
We build a diverse portfolio of ad creative from that answer, each ad targeting the emotion that actually moves your buyers. The unqualified get filtered out at the first touchpoint.
We rebuild the page around the same insight, so the right people lean in and the wrong people realise it's not for them before they reach your form.
We rebuild the form to qualify instead of collect. A genuine buyer gets through it. A time-waster doesn't.
Sales gets a shorter list where every name is worth calling. Capacity goes on people who are ready to buy.
Now every win the platform learns from is a real buyer. The signal going back is clean, and the platform starts finding more of the people you actually want.
We call this the Portfolio Scaling System™.
Powered by our Insight Engine.
The longer it runs, the stronger it gets.
Our proprietary intelligence
Introducing the Insight Engine.
The Insight Engine is not an off-the-shelf AI tool. It is proprietary technology we built in-house, trained to read your real buyer conversations and surface the emotion that actually makes them convert.
See the system in action 👇
94% drop in cost per booking
"They took control of the ads, the messaging, the landing page, and the offer. We pretty much saw an instant increase in performance, and to date they've dropped our smart lipo cost per booking by 94%. We've even had to hire more surgeons to deal with new demand!"
Ashton GravesDirector Of Marketing, AMP
Bookings up 257%. Cost per booking down 88%
"They rebuilt our entire Botox funnel, brought in high-quality leads that turned into real patients, and focused on revenue, not just clicks. Since then bookings are up 257% and cost per booking is down 88% across every clinic."
Gui AlinatPractice Manager, LivingYoung Centre
$700 to $250 CPL in 60 days
"When I joined, our brands were in decline and CPL was $700+. Lemonade dropped it to $250 within two months. Every brand we've brought to them since has seen a dramatic uplift. Their broader consultation on growth has been invaluable."
Tristan HarrisSnr Vice President Of Marketing, NextNet Media
35% conversion lift without increasing spend
"We unlocked growth without increasing spend. Conversion rates went up 35%, performance came in under our CPL target, and sales immediately saw higher lead quality."
Jake SerotaDirector of SEO, The Hoth
Who you are working with
Built to be the most impactful, not the biggest.
Lemonade was founded by Billy and David, two performance marketers who managed ads for brands like Disney, Balenciaga, Land Rover, Enterprise and Rockstar Games while working their way up at some of the largest marketing agencies in the world. Then we decided it was time to tear the traditional model down.
We cut the bloat, the bureaucracy, the bait-and-switch, and built a lean growth partner model where clients stay because they choose to, not because they're tied into contract terms they didn't realise they were signing.
Straight answers
Common questions.
Do you work in my industry?+
If you're a service business closing high-ticket deals through booked calls, probably. The system works wherever lead quality matters more than lead volume. The fastest way to find out is to apply, and if we're not the right fit, we'll tell you straight.
How do I know the leads will actually be qualified?+
Because we define qualified with you before anything gets built. We workshop exactly what a good lead looks like through your eyes, then pair that with the emotional and psychological profile of your buyers our Insight Engine builds. The whole funnel filters against both, your definition and their psychology, so what reaches your sales team matches what you'd have picked yourself.
Who actually runs my account day to day?+
Us. Billy leads creative and strategy, David leads delivery and the technical build, and we cap our client book so it stays that way. When you work with us, you get us, not a junior three layers down.
How does this work with my in-house team?+
We plug into it rather than replace it. Your team keeps what they're good at, we take the funnel end to end, and your sales or intake team gets a cleaner list plus a feedback loop that finally connects what they see on calls to what runs in the ads.
What does this cost?+
A flat monthly retainer, priced on scope, and you'll have the exact number after one call. No percentage of ad spend, no long tie-ins. Our clients stay because they choose to, not because a contract makes them.
What happens in the first 30 days, and will performance dip while we switch?+
Any quick wins we identify during the funnel audit process get actioned in the first 30 days to stop the bleed whilst the rebuild takes place. The entire transition period is managed by Billy and David specifically. There's no hard switch, so nothing breaks and nothing goes dark.
What if it doesn't work?+
Then you leave. We don't tie you into contract terms, and that's deliberate. It keeps the pressure exactly where it should be, on us to perform every month.
Why do I need you when I can use AI tools myself?+
Honestly, if you've read this far and that's still a question on your mind, we're not the right partner for you. Please show yourself to the door.
Apply for your ad funnel audit
We 100% guarantee you'll walk away from this call knowing exactly where your funnel bottlenecks are and how to fix them. We will show you exactly where it's leaking, what it's costing you, and what needs to happen next. Who knows, you might even leave with a long-term growth partner...